Privacy Notice

Contact details

Email: [email protected]

What information we collect, use, and why

Visitors to our website

Where you have accepted non-essential cookies, we collect the following data:

• Analytics data (via Google Analytics): anonymised website usage information such as pages visited, time on site, browser type, and device type. This data cannot be used to identify you personally.
• Affiliate click data (via Awin): when you click an affiliate link on our site, pseudonymised data such as a click identifier and timestamp may be shared with Awin, our affiliate network, to attribute any resulting transaction. This data does not identify you personally.

Both types of data are collected only with your consent (see our Cookie Policy for details). No personal data is collected from website visitors unless you choose to email us, in which case we will receive any information you provide (such as your name, email address, and the content of your message).

Email signups for our mailing list

If you sign up to download our free guide or to receive helpful updates, we collect:

• Your email address
• The page or placement you signed up from (so we can understand which content is most useful)
• Which lead magnet or guide you requested

We use this information to send you the guide, a short welcome sequence of practical emails, and occasional helpful updates. Our lawful basis is your consent, given at the point of signup. You can withdraw consent at any time by clicking the unsubscribe link in any email or by emailing us.

Email delivery and list management is handled by Brevo (Sendinblue SAS, based in France), who act as our processor. Your email address is stored on Brevo’s infrastructure and is not shared with anyone else. We retain your email address for as long as you remain subscribed; if you unsubscribe, your data is removed from active lists.

Organisations listed on our site

We collect and publish information about organisations that are already in the public domain offering health and social care services for people with dementia in the UK. This includes:

• Organisation names and contact details
• Addresses
• Service types and specialisms
• Ratings and inspection information, for example CQC

This information is sourced from regulatory authorities and other publicly available sources. We do not collect private or personal data about individuals at these organisations, except for contact details for the organisation, where required.

Lawful bases and data protection rights

Under UK data protection law, we must have a “lawful basis” for collecting and using your personal information. There is a list of possible lawful bases in the UK GDPR. You can find out more about lawful bases on the ICO’s website.

Which lawful basis we rely on may affect your data protection rights which are set out below. You can find out more about your data protection rights and the exemptions which may apply on the ICO’s website.

• Your right of access: You have the right to ask us for copies of your personal information. You can request other information such as details about where we get personal information from and who we share personal information with. There are some exemptions which means you may not receive all the information you ask for. Read more about the right of access.
• Your right to rectification: You have the right to ask us to correct or delete personal information you think is inaccurate or incomplete. Read more about the right to rectification.
• Your right to erasure: You have the right to ask us to delete your personal information. Read more about the right to erasure.
• Your right to restriction of processing: You have the right to ask us to limit how we can use your personal information. Read more about the right to restriction of processing.
• Your right to object to processing: You have the right to object to the processing of your personal data. Read more about the right to object to processing.
• Your right to data portability: You have the right to ask that we transfer the personal information you gave us to another organisation, or to you. Read more about the right to data portability.
• Your right to withdraw consent: When we use consent as our lawful basis you have the right to withdraw your consent at any time. Read more about the right to withdraw consent.

If you make a request, we must respond to you without undue delay and in any event within one month.

To make a data protection rights request, please contact us using the contact details at the top of this privacy notice.

Our lawful bases for the collection and use of your data

Our lawful bases for collecting or using personal information for information updates, marketing or market research purposes are:

• Consent: we have permission from you after we gave you all the relevant information. We rely on consent for analytics cookies (Google Analytics) and affiliate tracking cookies (Awin). You can withdraw consent at any time by clearing your browser cookies for this site; the cookie banner will reappear. All of your data protection rights may apply, except the right to object.
• Legitimate interests: we’re collecting or using your information because it benefits you, our organisation or someone else, without causing an undue risk of harm to anyone. All of your data protection rights may apply, except the right to portability. Our legitimate interests are:

  We are collating and publishing information on organisations that already promote themselves and are offering dementia care services in the UK.

  For more information on our use of legitimate interests as a lawful basis you can contact us using the contact details set out above.

Where we get personal information from

• Regulatory authorities
• Publicly available sources
• Councils and other public sector organisations
• Relevant regulatory authorities

How long we keep information

We review the information we retain on each organisation periodically, which can be as frequently as weekly, and up to twelve months.

For more information on how long we store your personal information or the criteria we use to determine this, please contact us using the details provided above.

Who we share information with

• Publicly: on our website, social media, or other marketing and information media.
• Google (Google Analytics): receives anonymised usage data when you accept non-essential cookies. Google processes this data on our behalf to provide website analytics.
• Awin (affiliate network): receives pseudonymised click and transaction data when you click an affiliate link, if you have accepted non-essential cookies. Awin uses this data to attribute transactions to the relevant affiliate programme.
• Brevo (email service provider): receives your email address and the signup metadata above when you sign up to our mailing list. Brevo processes this on our behalf to deliver our emails and manage the subscriber list.

International data transfers

Some of the third parties listed above may transfer data outside the UK, primarily to the United States. Where this occurs, transfers are protected by appropriate safeguards, typically Standard Contractual Clauses (SCCs) approved by the UK Information Commissioner. Google, Awin and Brevo all maintain data processing agreements that include these safeguards. Brevo is based in the EU (France), which the UK recognises as providing an adequate level of data protection.

How to complain

If you have any concerns about our use of your personal data, you can make a complaint to us using the contact details at the top of this privacy notice.

If you remain unhappy with how we’ve used your data after raising a complaint with us, you can also complain to the ICO.